Japan House
Setting the brief and building an effective partnership for digital development
Retail space within Japan House London © Oliver Vicars-Harris
“We achieved a 85% increase in audience reach and 150% increase in shop revenue in the first year after launch of the new website.”
Funded through the Japanese Ministry of Foreign Affairs, Japan House London is a unique organisation dedicated to deepening interest and understanding in Japan. It does this through its venue on Kensington High Street which offers a rich cultural programme alongside a carefully curated retail experience, as well as its online presence.
Working closely with the Japan House team, we prepared the ground for redeveloping the London website, while keeping it in harmony with the other Japan House sites. Keeping a careful balance between the cultural and commercial strands of the offer, the aim was to improve the user experience and deepen engagement with the brand.
This project illustrates our experience supporting internal teams with the vital process of decision making, putting them in the driving seat.
The new website was developed in partnership between The Unloved and Effect Digital and you can see the result here...
Japan House London website commissioned from Effect Digital and The Unloved
“Oliver’s expert guidance and industry knowledge has been invaluable in supporting Japan House London’s digital transformation.”