Paraorchestra
Strategic review and brand platform for a bold new visual and verbal identity
“There is no other agency I would have trusted to rise to this challenge and to deliver something authentic and with longevity that I knew we would all be very proud of.”
Paraorchestra are a fearless collective of disabled and non-disabled musicians. With accessibility and inclusivity at its core, they push the boundaries of music-making to create art with passion and purpose.
They brought us on board at a pivotal point in their development, having received a significant uplift in funding from the Arts Council calling for a step change in how they present themselves to the world.
We carried out a detailed strategic review to inform the case for a rebrand. Building on this work, we developed a confident new brand strategy built around the principle of ‘orchestrating the extraordinary’.
This provided a solid platform for leading design agency Spy Studio to craft a powerful visual and verbal identity made manifest across all communication channels, taking Paraorchestra forward with confidence.
This project is an excellent example of our work assisting organisations to determine a way forward strategically, before making the commitment to invest.
We hope the result of that investment speaks for itself through the potency of the new Paraorchestra brand.
“We now have a brand that the Paraorchestra team can relate to, advocate for, and most importantly has given us the tools to articulate our personality and our work with confidence and pride.”