ArtsEd
A major rebrand and website redesign to support future development
New visual identity and merchandise designed by Spy Studio to communicate the ArtsEd brand
“Their curiosity and desire to understand how and why we work, made it easy to engage people from right across the organisation with the rebrand process.”
ArtsEd is a remarkable place offering a multiplicity of learning opportunities across the stages. From age 11 onwards, they take a holistic approach to nurturing the potential performer in everyone. In preparation for their Centenary, we worked with them to unravel the complex messaging surrounding their offer and get to the belief that lies at the heart of what they do. Our work on articulating their brand strategy created the foundation for a powerful new visual and verbal identity designed by Spy Studio.
As a key component in communicating the new brand, we carried out a strategic review of their digital presence to help make the case for investment in a new website. We then took this forward through a user-driven approach to developing the information architecture and UX for the site, alongside advising on the significant task of integration and content migration. The new website has brought about a step change in the level of engagement between ArtsEd and its current and potential pupils.
This is an example of our work helping to translate sound business strategy into a clear brand platform, underpinned by design and digital. We collaborate closely with the best designers and developers to deliver exceptional results.
New ArtsEd website designed by Spy Studio to engage with a range of different audiences
Key components of the brand platform we developed for ArtsEd
Street signage designed by Spy Studio to communicate the new ArtsEd brand story
Building hoarding designed by Spy Studio to promote the range of ArtsEd Extra courses
“Our new brand and website reflects our core values perfectly, expressing the vibrancy of ArtsEd at the same time as bringing clarity to the many strands of our offer. ”